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React from \"react\";\r\nimport { Container, Navbar } from 'react-bootstrap';\r\nimport { Command } from 'react-bootstrap-icons';\r\nimport { Link } from \"react-scroll\"; // scrolling effect\r\n\r\n\r\nfunction NavBar() {\r\n\r\n return (\r\n <>\r\n
\r\n I'm Eliran \r\n Niderhofer, a data-driven marketing expert.
\r\n I drive processes for brands and marketing agencies to establish \r\n thought leadership, and create and implement successful marketing strategies.\r\n
\r\n Check out my free marketing consultation for small businesses.\r\n
\r\n\r\nBrand Strategy
\r\n My process starts with\r\n building \r\n a clear picture of a brand’s overall business strategy by defining their goals, values,\r\n target clients, and competitors and aligning them with the business’s objectives. Then, I \r\n research the brand's\r\n competitors and target audience to understand their perspective, priorities, and needs to develop a well differentiated\r\n market positioning statement, as well as the brand’s voice, language, and message. All the while, I constantly \r\n develop \r\n the brand's marketing toolkit, content strategy, website, SEO, and social media channels to continue to \r\n improve \r\n tracking and measurement and draw conclusions that allow us to effectively adjust our strategy in light of the dynamic\r\n short- and long-term objectives.\r\nMedia Planning
\r\n Before anything else, I \r\n define \r\n SMART goals and objectives to measure our success. I then \r\n study \r\n my competitors and\r\n conduct \r\n market research to better understand my targeted audience and the best customers. This includes reviewing\r\n customer interests and buyer personas in order to determine what media will reach and convert them. After that I\r\n adjust \r\n our budgets, time, frequency, key messaging points, and the perfect media mix between online, TV, print, radio,\r\n etc. Lastly, I \r\n execute \r\n the plan while continuing to track and analyze results to measure success, and improve the media plan.\r\nProgrammatic Buying
\r\n I begin by \r\n identifying \r\n first-party data and target audiences to determine the best way to reach them. I \r\n investigate my\r\n current customers and distribute the audience into segments to map who they are, and where they are to be able to\r\n tailor \r\n a message, and start plan A/B testing. Then, I research competitors' activity, understanding what they do, what\r\n works for them and what does not. I create campaigns that correspond with our goals, include bids and budgets, or\r\n negotiate \r\n desired PMP deals. Lastly, I insure media delivery, review reports for strengths and weaknesses, and\r\n analyze \r\n effectiveness to optimize towards our KPI goals, allocate budgets, retarget, \r\n share \r\n insights, report and make recommendations. \r\nConsultation
\r\n Own a small business? Schedule \r\n a free consultation to review your brand's products, voice, audiences. \r\n I will provide you with relevant insights, and the next steps for your marketing strategy.\r\n Learn \r\n how to analyze your marketing efforts, leverage your existing marketing efforts with analytics and SEO tools, \r\n and what you can do right now to improve your performance.\r\n Bring \r\n it all together to a solid identity that your customers can relate to, engage with, and improve your ROI. \r\nPreviously consulted: hair salons, real estate, online teaching, laundry services, dealerships, and many more.
\r\n \r\n